Analytics and Data Analysis
It is often said in business that “What gets measured, gets managed.”
Every business tracks sales, expenses, and more in order to understand how their business is performing.
Do you also track your performance online?
Effectively managing your online presence requires more than just counting how many people visit your website.
It is just as important to understand how customers are finding you online as it is to know how many.
Did they search for your company, or something you sell?
If so, what search terms did they use?
Did the come from a link on a website, or from a social media page?
If so, which one?
All of this information not only helps you to understand your existing customers, it also helps to identify other opportunities for your business.
Are people searching for a specific product to find you page, then leaving when they cannot find it? Perhaps you should change the layout of your site to make that product or service more prominent.
Are customers abandoning their purchase halfway through the checkout process?
Perhaps there is something in the shopping cart you are using driving them away.
At Geek Fu we can help you measure nearly every aspect of your online presence, from search, to social media, to analytics on your website.